Baya Bar

Challenge: Create a new and distinguishable social media identity for Baya Bar.
Solution: In an effort to set Baya Bar apart from other bowl and smoothie businesses, I created a playful set of icons for their Instagram highlights and focused all digital content around an electric pink monochromatic color scheme.

Branding Identity, Creative Direction, Product Photography, Social Media Content

 

GIFs to promote engagement 

 

Reels and social posts for Instagram