Baya Bar
Challenge: Create a new and distinguishable social media identity for Baya Bar.
Solution: In an effort to set Baya Bar apart from other bowl and smoothie businesses, I created a playful set of icons for their Instagram highlights and focused all digital content around an electric pink monochromatic color scheme.
Branding Identity, Creative Direction, Product Photography, Social Media Content


GIFs to promote engagement

Reels and social posts for Instagram









